Driving Gender Equality in Leadership Across Australia

We equip leaders and organisations with the tools and evidence they need to understand gender inequity, shift mindsets, and drive meaningful change from within. Our research is not only rigorous, it is practical, designed to empower those in positions of influence to act.

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OUR PURPOSE

Inclusive leadership benefits everyone

We exist to accelerate gender-balanced leadership in Australia because inclusive leadership leads to better decisions, stronger economies and a fairer future. Our evidence-led research equips leaders and organisations to understand inequity, shift mindsets and take meaningful action.

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Logo of the Austin Office of the Australian Government and the Workplace Gender Equality Agency.

These are the current statistics in Australia today for workplace equality based on WGEA data Sep 2025.

Latest Statistics

A graphic displaying that 21.9% of CEOs in Australia are women.
Logo of Innocean Australia and The 100% Project with the tagline 'Driving gender balance in leadership'.

FEATURED RESEARCH

The Invisible Man: Media’s Influence on Masculinity & Gender Roles through Masculine Archetypes

Our latest research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.

DOWNLOAD THE WHITEPAPER
Cover page of report titled "The Invisible Man" discussing media's influence on masculinity and gender roles with a blue background, and a graphic of a man surrounded by boxes.

Driving Gender Balance in Leadership

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Driving Gender Balance in Leadership ▶▶▶

OUR WHITEPAPERS

A trusted voice in Gender Equity research

For more than 15 years, we’ve influenced policy, informed leadership strategies and shaped national conversations on workplace equality through research.

Explore our Research
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NEXT EVENT: FREE WEBINAR

Why Gender Equity Needs Men:
Are men the missing link?

Why engaging men is critical to driving meaningful, sustainable change in workplace gender equity.

Thursday 23 October 2025
12:00 PM – 1:00 PM (AEDT)
Online via Zoom

SAVE MY SEAT
A digital display at a public event shows information about a project titled 'The Invisible Man,' discussing media influence on masculinity and gender roles. The display features an illustration of a man with multiple digital screens showing parts of his body, seated on a stool. The background is dark blue, and the event appears to be in an indoor exhibition or conference setting with people in the background.

COLLABORATE WITH US

We collaborate with organisations across corporate, government, academic and not-for-profit sectors to co-design research, share insights and influence systemic change. Together, we can create evidence-led strategies that improve workplace culture and leadership equity.

Partner with us to drive change

“We believe that it is our responsibility to redefine aspirational culture for future generations. With the current discourse around masculinity and DE&I, it is our job as an industry to ensure that media and marketing reflect the evolving role of masculinity in modern society, for the better.”
— Jasmin Bedir, CEO, Innocean Australia
Explore Partnership Opportunities

DIVERSITY OF THOUGHT BLOG

Our Board and research community share perspectives on leadership, workplace culture and gender equity. Each piece is designed to spark conversation, shift thinking and connect research to action.

Insights that challenge and inspire

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🚀 3 reasons you can’t miss this free webinar: 1️⃣ Why men matter – Discover the critical role men play in workplace gender equity. 2️⃣ Action you can use today – From allyship to leadership, practical steps you can implement im
🚨 New Webinar 🚨  Are Men the Missing Link? Why engaging men is critical to driving sustainable change in workplace gender equity. Gender equity won’t happen without men.    Join People Measures & The 100% Project for a ca
The HERO: We need more emotionally open heroes. “Real men don’t cry.” Media taught us that. The Hero archetype celebrates stoicism—but at what cost? Discover how this image shapes men’s mental health and self-worth. TH
Archetypes or stereotypes? 📺 Meet the Hero, the Provider, and the Hedonist — 3 familiar faces that dominate media. But are they helping or hurting men today? It’s time we took a closer look. 🔗 Explore the full report, created in co
Men are watching—but what are they learning? Media is shaping masculinity—and it’s doing damage. From reinforcing outdated power dynamics to fueling emotional repression, this report breaks down why redefining archetypes matters fo
27 hours a week. That’s how much media Australians consume. 📱What are those hours teaching us about gender? This deep-dive looks at the impact of masculine stereotypes and why it matters more than ever. This isn’t just media—it&rs

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