RESEARCH
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For more than 15 years, we’ve influenced policy, informed leadership strategies and shaped national conversation on workplace equality. Our research challenges mindsets, shifts organisational practice, and unlocks the leadership potential of all genders in Australia.
FEATURED RESEARCH
Media’s Influence on Masculinity & Gender Roles through Masculine Archetypes
The Invisible Man:
Our latest research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
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The Invisible Man: Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
In collaboration with INNOCEAN Australia and The 100% Project
The Invisible Man:Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
The current discourse around masculinity couldn’t be more relevant for those aiming to resonate with future generations of consumers. Yet today’s media and marketing continue to sell an image that doesn’t reflect the modern Australian man.
This research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
We will only achieve change by understanding the status quo
We conduct research across Australia, which challenges mindsets and shifts organisation practices to fully realise the leadership potential of all women and men. We raise awareness of these issues, as well as enabling solutions, bringing people together to make change happen.
Meet The 100% Project Research Committee
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Mark Morris
Chair of The 100% Project
Member of the Research Committee
2024 - CURRENTMark is a passionate advocate for positive masculinity and gender equality, with over 20 years of leadership, coaching & consulting experience, specialising in DEI.
He enjoys challenging gender stereotypes and is an active dad of 2, volunteering at his kids’ school and local football club. He encourages a greater focus on equity & inclusion in schools & early childhood settings to set children on a more equitable, respectful path early on, contributing to reduce the gender pay gap and gender-based violence downstream.
Mark joined the Research Committee in 2024 and became the Co-Chair late 2025.
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Kat Stevenson
Co-Chair of The 100% Project
Member of the Research Committee
2016 - CURRENTKat is a Registered Psychologist working at the Richmond AFL Club and a former Chair of the Research Committee.
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Madeleine Crawford
Co-Chair of the Research Committee
2021 - CURRENT
Madeleine is an Organisational Psychologist (Registrar) with a background in management consulting.
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Donna Naismith
Co-Chair of the Research Committee
2022 - CURRENT
Donna is an Organisational Psychologist (Registrar) with a professional background in Human Resources.
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Lillian Starling
Member of the Research Committee
2024 - CURRENTLillian is a Master of Organisational Psychology student at Deakin University. She is currently investigating workplace emotional labour as part of her Master’s thesis.
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Elena Carter
Member of the Research Committee
2024 - CURRENTElena is a Registered Psychologist with a Master’s in Organisational Psychology and a deep commitment to advancing diversity, equity, and inclusion in workplaces. She is passionate about how leadership behaviours and organisational systems can create fairer, more inclusive environments where all people can thrive. Her Master’s thesis explored interventions to reduce sexism and increase gender-inclusive workplace behaviours.
Elena works as a Consultant with People Measures, a consultancy specialising in leadership development, assessment, talent management, coaching and workplace culture. She brings an evidence-based and pragmatic lens to her work, helping organisations strengthen leadership capability, build inclusive cultures, and align people, purpose, and performance. She has also spent over a decade in the construction industry across operations coordination, HR and marketing.
Elena joined The 100% Project’s Research Committee in 2024, contributing her expertise to the organisation’s mission to accelerate progress toward gender-balanced leadership through high-quality, impactful research.
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