RESEARCH
A Trusted Voice in Gender Equity Research
For more than 15 years, we’ve influenced policy, informed leadership strategies and shaped national conversation on workplace equality. Our research challenges mindsets, shifts organisational practice, and unlocks the leadership potential of all genders in Australia.
FEATURED RESEARCH
Media’s Influence on Masculinity & Gender Roles through Masculine Archetypes
The Invisible Man:
Our latest research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
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Explore our full suite of whitepapers & reports investigating gender equality, leadership, workplace culture and more.
The Invisible Man: Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
In collaboration with INNOCEAN Australia and The 100% Project
The Invisible Man:Media’s Influence on Masculinity and Gender Roles through Masculine Archetypes
The current discourse around masculinity couldn’t be more relevant for those aiming to resonate with future generations of consumers. Yet today’s media and marketing continue to sell an image that doesn’t reflect the modern Australian man.
This research highlights the disconnect between the version of masculinity portrayed by advertisers and the reality of the modern Australian man.
We will only achieve change by understanding the status quo
We conduct research across Australia, which challenges mindsets and shifts organisation practices to fully realise the leadership potential of all women and men. We raise awareness of these issues, as well as enabling solutions, bringing people together to make change happen.
Meet The 100% Project Research Committee
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Madeleine Crawford
Co-Chair of the Research Committee
2021 - CURRENT
Madeleine is an Organisational Psychologist (Registrar) with a background in management consulting.
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Donna Naismith
Co-Chair of the Research Committee
2022 - CURRENT
Donna is an Organisational Psychologist (Registrar) with a professional background in Human Resources.
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Kat Stevenson
Director of The 100% Project
Member of the Research Committee
2016 - CURRENTKat is a Registered Psychologist working at the Richmond AFL Club and a former Chair of the Research Committee.
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Mark Morris
Co-Deputy Chair
Member of the Research CommitteeMark is a passionate advocate for positive masculinity and gender equality, with over 20 years of leadership, coaching & consulting experience, specialising in DEI. He enjoys challenging gender stereotypes and is an active dad of 2, volunteering at his kids’ school and local football club. He encourages a greater focus on equity & inclusion in schools & early childhood settings to set children on a more equitable, respectful path early on, contributing to reduce the gender pay gap and gender-based violence downstream. Mark joined the Research Committee in 2024.
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Lillian Starling
Member of the Research Committee
2024 - CURRENTLillian is a Master of Organisational Psychology student at Deakin University. She is currently investigating workplace emotional labour as part of her Master’s thesis.
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